EMMS Executive Master in Marketing & Sales
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EMMS Executive Master in Marketing & Sales
EMMS Executive Master in Marketing & Sales - 14 months in Italy, Spain & by Distance Learning
Why choose the EMMS?
- To develop your career path while continuing to work
- To learn marketing and sales knowledge in an international context
- To find new networking opportunities in an international market
EMMS offers you
- Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning.
- Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid.
- EMMS diploma is a joint degree issued by two very prestigious business schools: SDA Bocconi and ESADE.
A fact: A joint initiative SDA Bocconi /ESADE – more connections, broader expansions.
Teaching methods and evaluation process
The total length of emms is 14 months, January 2013 - February 2014.
Residential modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain.
Overall, 48% of the emms sessions are face-to-face and 52% are by distance learning sessions
Interested in learning more about the SDA Bocconi EMMS Executive Master in Marketing & Sales? Request Information from SDA Bocconi School of Management here
If you want to find out more about EMMS Executive Master in Marketing & Sales, you can make an information request below and the school will contact you with further information.
Suitability and application
The EMMS Executive Master in Marketing & Sales has a number of admission requirements and a Selection criteria.
Features
- Rolling online application
- Feedback in 2-3 weeks from receipt of the online application
- Selection result in 2-3 weeks from receipt of all required documents
Candidates are carefully selected on the basis of an extensive review of
- about 5 years of work experience
- minimum age 25 years
- University or bachelor degree
- TOEFL or equivalent English proficiency test
- GMAT is not mandatory, but it is considered a plus
EMMS Executive Master in Marketing & Sales Curriculum
Programme structure and curriculum
The structure of this EMMS Executive Master in Marketing & Sales is strongly cross-disciplinary.
Module 1. January - March 2013
Fundamental 1
Marketing Management
Sales Management
Channel Management
Residency module: 14th - 19th January 2013 (Milano)
Distance Learning: 21st January - 9th March 2013 (online)
Module 2. March - May 2013
Fundamental 2
Marketing Research
Brand Management
Going to the Market
Residency module: 11th - 16th March 2013 (Barcelona)
Distance Learning: 18th March - 11th May 2013 (online)
Module 3. May - July 2013
Extracting Value from the Customer
Price Strategy and Management
Culture and Anthropology
Strategic Marketing
Residency module: 13th - 18th May 2013 (Milano)
Distance Learning: 20th May - 6th July 2013 (online)
Module 4. July - September 2013
Relating to the Customer
International Marketing management
Finance for Marketing & Sales
Integrated Marketing Communication
Residency module: 8th - 13th July 2013 (Barcelona)
Distance Learning: 15th July - 14th September 2013 (online)
Summer Break: 5th - 18th August 2013
Module 5. September - November 2013
Going to the Customer
Digital Enablers
F2F Workshop: Negotiation Skills
CRM and Business Intelligence
F2F Workshop: Making Marketing & Sales work
Residency module: 16th - 21st September 2013 (Madrid)
Distance Learning: 23rd September - 9th November 2013 (online)
Module 6. November 2013 - January 2014
Innovating for the Customer
Marketing Creativity and Innovation
Sales Management (Advanced)
Residency module: 11th - 15th November 2013 (Milano)
Distance Learning: 18th November 2013 - 18th January 2014 (online)
Winter Break: 22nd December 2013 - 1st January 2014
Module 7. 19th - 21st February 2014 (Barcelona)
Graduation
F2F Workshop: Communication Skills
New Trends in Marketing
Top Manager Address
Business project presentation
Mission and learning objectives
The executive master in marketing & sales is ideal for energetic, forward-looking young executives who want to reach out and acquire a global mindset.
EMMS will enable you to:
- round up your skills and develop the strategic mind-frame which would make you successful in a management position
- develop your career path while continuing to work
- learn marketing and sales knowledge in an international context
- share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
- find new networking opportunities in an international market
- gain awareness of your skills and competences through a specifically designed program
Expenses
Fees and expenses of this SDA Bocconi EMMS Executive Master in Marketing & Sales are € 33,500 and includes:
- all teaching costs
- internal teaching materials used during the Program
- use of the infrastructures of the two Schools
- some lunches.
For more information on the Tuition Waivers available please contact us here to learn more.
SDA Bocconi School of Management
SDA Bocconi School of Management 
SDA Bocconi is the leading School of Management in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its 40-year experience, SDA Bocconi School of Management is a pioneer in business education in Italy: its hallmark is innovation and far-reaching modelling that manifest themselves through a wide array of executive courses and master programs.
The School offers a Full-time MBA and a Global Executive MBA in English as well as a modular Executive MBA and an Evening Executive MBA in Italian. It also offers 10 Full-time Specialized Master Programs (5 International + 5 in Italian) and 6 Executive Specialized Master Programs (2 International + 4 in Italian).
Empowering lives through knowledge and imagination
SDA Bocconi dedicates energy and resources to creating value and spreading values. Proof of this are its research, teaching and relations with SDABoc158, business and institutional communities. It is exemplified by its exchanges, international approach, critical spirit, pragmatism, curiosity and innovative strength. Knowledge and imagination are the shared pride and heritage of the faculty, its students, and thousands of alumni around the world.
SDA Bocconi targets post-experience management education through an effective cycle of research and knowledge dissemination, in an international environment. SDA Bocconi is a not-for–profit institution which aims to achieve economic autonomy as a long-term factor of cultural independence.
The School’s staff are a key element in its success and deserve opportunities for development. SDA Bocconi acts upon the guidance of the scientific community as well as that of the world of management, in a global context.
Latest rankings
The leading School of Management in Italy and the only Italian School on the top of the charts of all main International Rankings, SDA Bocconi has established itself as a European leader in higher education. SDA Bocconi placed 6th in Europe in the QS Global 200 Business School Report 2012, based on the assessments of Recruiters. The MBA program also allowed the School to reach 4th place amongst the top non-US Business Schools in the Forbes ranking, which is mainly based on return on investment. In addition, SDA Bocconi started 2011 by placing first in the world in the Bloomberg Businessweek Ranking for Full-Time MBA Return On Investment and ended the year reaching the 7th position in the Financial Times' Best European Business Rankings, gaining ten positions. SDA Bocconi also ranks 15th in Europe and 42nd worldwide and remains the only Italian Business School in the latest Financial Times Global MBA Rankings, which has seen a general downgrade of European Schools in favor of U.S. Schools. SDA Bocconi, however, ranks 4th in Europe for salary increase three years after graduation, in spite of the negative impact of the financial crisis on MBA graduate salaries: new international and growth-oriented initiatives have been implemented, in line with the School's decision in 2008 to move from a bilingual MBA to an International program entirely taught in English. Further testimony of the quality of the programs offered by SDA Bocconi is the accreditation by the AACSB (The Association to Advance Collegiate Schools of Business), announced on 5 December 2011 by the Board of Directors of AACSB International. This accreditation, in addition to the previously awarded EQUIS and AMBA, marks the completion of the top three accreditations offered by the most important international institutions, and places the School among just 55 Business Schools worldwide to have received the AACSB accreditation.
Programmes and Accreditations 
In 1998, SDA Bocconi was the first institution in Italy to obtain EQUIS (European Quality Improvement System) accreditation. SDA Bocconi operates on all the strategic fronts of education: executive courses, tailor-made courses, specialist master degrees and MBA programmes.
With a flexible system of widespread entrepreneurship, the SDA Bocconi School of Management can respond quickly with custom executive programs that complement an already extensive portfolio of educational products.
Companies, institutions and individuals who come to us find we are passionately committed to inspiring the professional and personal growth of each and every student.
Executive Education Excellence Programs
SDA Bocconi School of Management offer 4 Executive Education Excellence Programs which place participants in a truly international environment. Thanks to both faculty and peers, participants can benefit of a high international exposure and valuable professional contacts. They engage with an integrated learning journey that put them up to success in today’s mutating marketplace.
The Programs are arranged in strategic partnerships between SDA Bocconi and other institutions and centres of expertise to provide a truly International outlook and up-to-date knowledge of business trends.
Some of our most popular programmes are:
- GEMBA - Global Executive MBA
- EMMS - Executive Master in Marketing & Sales
- EMSHRM - Executive Master in Strategic Human Resource Management
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SDA Bocconi School of Management
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Contact information for SDA Bocconi School of Management
Phone no: +39 (02) 5836 6605 6606 
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