Internet & Social Media for Corporate & Marketing Communication
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Internet & Social Media for Corporate & Marketing Communication
Internet & Social Media for Corporate & Marketing Communication - Distance Learning Course
“Should we have a fan page on Facebook?”, “Should we use Twitter for promotions and customer service?”, “What can we do if somebody writes something bad about us in his blog?”, “Should we abandon advertising for social formats of communication?”, “How can we use a social mobile app for branding?”, “Do we need to have guidelines for employee use of social media?”, “Should we, and how can we, measure the impact of social media communication on firm performance, brand equity and reputation?” …
Here are some of the questions communication and marketing managers deal with these days. In our course we will try to address the new interactive and participatory practices in social and mobile service platforms, in a more systematic framework of study of the changes that digital communication and networks are bringing to markets, firms, and businesses.
In this course we will address the major issues concerning how digital networks (pc-based and mobile) and social media are changing marketing and corporate communication, and therefore brand relationships and reputation management. We will do it through 12 evening distance learning sessions, plus 1 entire day in traditional classroom (optional, it can be substituted by access to the online presentations). Cases and field experiences will also be presented and discussed.
The format of the course is also innovative. Quality + convenience and flexibility. This is, in synthesis, the educational and organizational formula, which mixes face-to-face education with distance learning, but also with a post-course sharing & support class network.
Distance learning - 31st October - 29th November 2012
The online sessions will be partially lectures and partly interactive, using a virtual class on a distance learning platform.There will be interaction not only between the teacher and the individual course participants, but also student-to-student and at the entire class-level.
Some of the interactions will be real-time (using the distance learning platform), but there will also be asynchronous forum discussions at class level and group level.
All the online sessions will be recorded and available in the virtual class at any time during the course.
Interested in learning more about this Internet & Social Media for Corporate & Marketing Communication Course? Request Information from SDA Bocconi School of Management here
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Suitability and application
The Internet & Social Media for Corporate & Marketing Communication Distance Learning Course is designed for Managers in the area of marketing and corporate communication, and other professionals who need to address the challenge of the new digital communication and social media.
Please contact SDA Bocconi to learn more about the application process here
Internet & Social Media for Corporate & Marketing Communication Cou...
This Internet & Social Media for Corporate & Marketing Communication course is designed to cover the following areas:
- Facebook, Twitter, Youtube, and the world of user-generated content
- Web 2.0, video and mobile apps: what next? Major trends in digital technology and communication
- Enterprise 2.0: redefining the firm, its boundaries and its practices
- New logics and techniques for market research and consumer behaviour analysis in the world of social media
- Co-creation and collaborative product development within communities of customers
- Managing the digital experience and relationships online
- Display, search, social and mobile: trends and principles in digital advertising
- Creating the buzz: unconventional and guerrilla marketing online
- Experiential and collaborative branding: the role of entertainment and community
- Mobile app branding
- Reputation management in social media
- Give up control or beyond control? Monitoring, alerting, metrics, distributed intelligence and conversation leadership as the bases of management in social media
Outcome / Qualification etc.
The participants will receive a certificate of attendance.
Expenses
Fees and expenses of this SDA Bocconi Internet & Social Media for Corporate & Marketing Communication course is € 3.000 + VAT (if required)
Services
After the course there will be the possibility to partecipate to a class-based group online, for sharing material, continuing the discussions, and keeping updated on the major issues.
SDA Bocconi School of Management
SDA Bocconi School of Management 
SDA Bocconi is the leading School of Management in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its 40-year experience, SDA Bocconi School of Management is a pioneer in business education in Italy: its hallmark is innovation and far-reaching modelling that manifest themselves through a wide array of executive courses and master programs.
The School offers a Full-time MBA and a Global Executive MBA in English as well as a modular Executive MBA and an Evening Executive MBA in Italian. It also offers 10 Full-time Specialized Master Programs (5 International + 5 in Italian) and 6 Executive Specialized Master Programs (2 International + 4 in Italian).
Empowering lives through knowledge and imagination
SDA Bocconi dedicates energy and resources to creating value and spreading values. Proof of this are its research, teaching and relations with SDABoc158, business and institutional communities. It is exemplified by its exchanges, international approach, critical spirit, pragmatism, curiosity and innovative strength. Knowledge and imagination are the shared pride and heritage of the faculty, its students, and thousands of alumni around the world.
SDA Bocconi targets post-experience management education through an effective cycle of research and knowledge dissemination, in an international environment. SDA Bocconi is a not-for–profit institution which aims to achieve economic autonomy as a long-term factor of cultural independence.
The School’s staff are a key element in its success and deserve opportunities for development. SDA Bocconi acts upon the guidance of the scientific community as well as that of the world of management, in a global context.
Latest rankings
The leading School of Management in Italy and the only Italian School on the top of the charts of all main International Rankings, SDA Bocconi has established itself as a European leader in higher education. SDA Bocconi placed 6th in Europe in the QS Global 200 Business School Report 2012, based on the assessments of Recruiters. The MBA program also allowed the School to reach 4th place amongst the top non-US Business Schools in the Forbes ranking, which is mainly based on return on investment. In addition, SDA Bocconi started 2011 by placing first in the world in the Bloomberg Businessweek Ranking for Full-Time MBA Return On Investment and ended the year reaching the 7th position in the Financial Times' Best European Business Rankings, gaining ten positions. SDA Bocconi also ranks 15th in Europe and 42nd worldwide and remains the only Italian Business School in the latest Financial Times Global MBA Rankings, which has seen a general downgrade of European Schools in favor of U.S. Schools. SDA Bocconi, however, ranks 4th in Europe for salary increase three years after graduation, in spite of the negative impact of the financial crisis on MBA graduate salaries: new international and growth-oriented initiatives have been implemented, in line with the School's decision in 2008 to move from a bilingual MBA to an International program entirely taught in English. Further testimony of the quality of the programs offered by SDA Bocconi is the accreditation by the AACSB (The Association to Advance Collegiate Schools of Business), announced on 5 December 2011 by the Board of Directors of AACSB International. This accreditation, in addition to the previously awarded EQUIS and AMBA, marks the completion of the top three accreditations offered by the most important international institutions, and places the School among just 55 Business Schools worldwide to have received the AACSB accreditation.
Programmes and Accreditations 
In 1998, SDA Bocconi was the first institution in Italy to obtain EQUIS (European Quality Improvement System) accreditation. SDA Bocconi operates on all the strategic fronts of education: executive courses, tailor-made courses, specialist master degrees and MBA programmes.
With a flexible system of widespread entrepreneurship, the SDA Bocconi School of Management can respond quickly with custom executive programs that complement an already extensive portfolio of educational products.
Companies, institutions and individuals who come to us find we are passionately committed to inspiring the professional and personal growth of each and every student.
Executive Education Excellence Programs
SDA Bocconi School of Management offer 4 Executive Education Excellence Programs which place participants in a truly international environment. Thanks to both faculty and peers, participants can benefit of a high international exposure and valuable professional contacts. They engage with an integrated learning journey that put them up to success in today’s mutating marketplace.
The Programs are arranged in strategic partnerships between SDA Bocconi and other institutions and centres of expertise to provide a truly International outlook and up-to-date knowledge of business trends.
Some of our most popular programmes are:
- GEMBA - Global Executive MBA
- EMMS - Executive Master in Marketing & Sales
- EMSHRM - Executive Master in Strategic Human Resource Management
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Phone no: +39 (02) 5836 6605 6606 
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