MA Marketing Communications

MA Marketing Communications - 1 year course

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies and involves both strategic thinking and the development of creative solutions. This calls for a blend of research-based knowledge with the practice of high level, often extremely creative, skills.  

The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing practice.

The course covers the main marketing communication techniques and provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process.

This MA Marketing Communications course is designed for marketing professionals and those who are aspiring to become marketing managers.

Entry Requirements:

In order to be admitted to the course, candidates will normally need to hold one of the following two sets of qualifications:

1. A UK Honours first degree class 2.2 or above or international equivalent, or
2. Exceptionally, non graduates with significant practitioner experience of marketing and/or marketing communications.

In addition, students whose first language is not English will normally be expected to have passed IELTS, or equivalent, with a minimum score of 6.5.  The required level at TOEFL is 600 or 250 for the computer based test.

Within this framework, particularly in reference to 5, above, full consideration is given to applications for Accredited Prior Learning (APL). This is also considered for students who have partially completed a relevant Masters programme in another country or who may have the CIM Postgraduate Diploma.  The student’s prior learning claim is mapped against the learning outcomes of the course.  The decision on a claim rests with the Admissions Tutor or Course Leader, subject to confirmation by the Dean of School, Head of Department, or a nominee and ratification by the APL Board.  Students must enrol on the course before a claim for APL can be considered.

Specialist Marketing Internships

A three month, part time, internship was successfully trialled for Marketing Communications students in 2007. This is to be continued and offers organisations access to our students in order to involve them in marketing communications campaigns, marketing planning and strategic development processes, thereby putting their knowledge to practical use.

This MA Marketing Communications course is designed to cover the following areas:

• Marketing and Media Research
• Analysis and Strategy for Marketing Communications
• Advertising Management and Brand Delivery
• Buyer Behaviour
• Managing Marketing Communications
• Sales Promotion and Management
• Direct and Interactive Marketing Management 
• Public Relations and Reputation Management
• Integrated Marketing Communications Campaign Planning Project

Professional Recognition

You are required to take the Chartered Institute of Marketing's Introductory Certificate in Marketing to provide a firm grounding in the basics of marketing at the start of the course. This gives you membership of CIM during your study period.

 Fees 2010: £14,300 (+CIM fee)

Please contact us here for details of course dates