MAFED: Fashion, Experience & Design Management - 12 months full-time in Milan

Why choose the MAFED?

• You want to take on a managerial role in fashion, luxury or design-based companies
• You need a hands-on learning experience, just where things happen
• This requires a consistently specialised educational achievement 
• You choose a recognized International Master, a high-ranking Business School

MAFED offers you

A 12-month full-time and full-immersion international Program aimed at the culture of result oriented creativity, which implies coping with the unlimited imagination of creative people, your awareness of the beautiful and original, and the constraints of timing and the fickleness of consumers.
As a future manager in the fashion, luxury and design-based industries, Milan gives you better opportunities in these industrial fields than anywhere else.
Please consider the following key points about MAFED: 

• Held in Milan, the well-known international capital of fashion and design; 
• Targeted to international graduate students with backgrounds in management or in humanities; 
• An exclusive faculty made up of academics, industry experts and professionals from leading fashion, design and experience-based companies; 
• The support of the relevant international partnerships and networks established by SDA Bocconi in the fashion, luxury and design-based industries;
• A variety of teaching methods: case studies, company visits, guest speakers, role playing; 
• Team and individual projects in leading Italian and international fashion, luxury and design-based companies; 
• Extra-curricular activities, including an Italian language course.

A fact: In partnership with Altagamma, the Association of Italian Companies operating in the Fashion, Luxury, Design.

Mission and learning objectives

MAFED mission is to educate young multi-disciplined professionals for managerial roles within companies based on fashion and luxury, as well as providing a unique learning experience.

The program objectives are:

• to educate about the culture of result oriented creativity;
• to expose to the variety and complexity of the fashion and design based industries through guest speakers, company visits and field projects;
• to train international delegates about coping with the ongoing process of globalization of the industry;
•   to provide tools for managing successfully symbol-intensive companies, through the tangible preservation of the intangible capital.

Interested in learning more about the SDA Bocconi MAFED: Fashion, Experience & Design Management? Request Information from SDA Bocconi School of Management here

MAFED is looking for highly motivated candidates, with diverse profiles and well-defined personal talents

The MAFED: Fashion, Experience & Design Management  has a number of admission requirements and aSelection criteria.

Candidates are required to have:

• Application form submission;
• University degree in any discipline or equivalent level qualification recognised by SDA Bocconi University: candidates from disciplines other than business administration have to attend the pre-courses, from November to December;
• International profile with 2 years of professional experience;
• Fluent English: candidates who are not of English mother-tongue are required to take the TOEFL or IELTS
  For TOEFL certification you must quote the Bocconi School of Management code number 0698 in your test application. This will allow our office to receive the results of the exams directly. Candidates who have already taken the test must contact the ETS to have their original score report forwarded to the Admissions Office;
• TOEFL  
• IELTS Italian language instruction: although the program is mostly in English, participants not fluent in Italian should take an Italian course for beginners during the first part of the program.

The admission procedure includes two phases:

Phase 1
Curricula selection: once your application is complete it will be reviewed and you will be told whether you have been shortlisted for the final test or whether your application has been unsuccessful.

Phase 2
Selection test: shortlisted candidates are required to take a written test in order to verify personal attitudes and abilities. The test deals with a case analysis and discussion. Tests will be sent by e-mail directly to candidates.

Please contact SDA Bocconi to learn more about their admission requirements and the application process here

Programme structure and curriculum

The structure of this MAFED: Fashion, Experience & Design Management is strongly cross-disciplinary. SDA Bocconi's strong partnership with business communities ensures the perfect blend of art, craft and science that is the essence of fashion and design.

The MAFED program consists of: general management courses, specialized courses on Fashion, Design & Experience Management, field projects and advanced seminars.

Delegates without a business background may attend pre-courses before the beginning of the program. Completing the course students will possess a solid understanding of business and marketing planning and control tools being able to apply advanced product, brand, retail management techniques within a fast-moving and global business environment.

Pre-courses

For those who do not have a business background the Master starts in November: with Pre-courses, establishing and creating a common managerial platform among participants.

• Business Administration
• Accounting and Control System Management
• Quantitative Methods

General Management

From January on, Courses in General Management allow participants to acquire methodological tools, providing an in-depth understanding of the key concepts which every professional should be familiar with in order to manage a company, with a specific focus to fashion and design based companies.

• Financial Reporting and Analysis
• Management Control Systems
• Marketing Management 
• Corporate Finance 
• Business Policy 
• Data Analysis for Marketing Research 
• Organization Design and Human Resources Management
• Business Plan

Specialized courses: Fashion, Design & Experience Management (January - November)

Specialized courses provide an in-depth understanding of the key managerial processes in fashion and design based companies as well as in those where the purchasing behaviour depends on the value of the experience.

• History and Industry Analysis
• Management in Symbol Intensive Companies
• Management in Design-Based Companies
• Product Design in Fashion
• Operations & Supply Chain Management
• Sales & Retail Management
• International Business
• Technology Strategy of the Fashion Industry
• Communication Management
• Management of Creativity
• Advanced Brand Management
• Advanced Retail Management 

Field Projects June - November

Starting from June participants are asked to apply theories learned in class into real life. In company group projects cover several corporate aspects and functions (brand positioning, pricing, entry into new markets, etc.).

Seminars

Seminars allow participants to deepen advanced topics and learn state of the art methodologies and tools to deal with them.

*The Italian and the French system in comparison

*Customer Relationship Management

*Monitor (Financial Communication)

*Licensing Management

*Competing Successfully in Jewellery and *Watch Industries

The total fee for the 2013 edition is € 27,000 (twenty seven thousand), to be paid in four instalments:

1st Instalment € 8,000 on Confirmation of Admission

2nd Instalment € 8,000 within and no later than 16th January 2013

3rd Instalment € 5,500 within and no later than 19th March 2013

4th Instalment € 5,500 within and no later than 21st May 2013

Tuition fees include all teaching costs; internal teaching materials (some books are not included); visits to companies and institutions; courses of Italian language; access to Bocconi Library and on-line database.

Tuition Waivers for the 2013 edition

SDA Bocconi School of Management MAFED is making available 2 total/partial merit-based tuition waivers to 2013 MAFED candidates with an outstanding profile, who have regularly applied, producing all required documentation (Application Form, Toefl or Ielts, Reference letters) within the deadlines (19th April or 13th July 2012).

The assignment criteria of total or partial tuition waivers are defined and acknowledged by a special Commission whose decision is final and will be notified to beneficiaries by 5th October 2012

For more information on the Tuition Waivers available please contact us here to learn more.