Master of Business Administration (Marketing)
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Summary
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Master of Business Administration (Marketing)
The University of Liverpool Online's Online Master in Marketing includes focused knowledge that enables managers to make informed, influential decisions that support the development goals of their organisation or business, through such modules as Market Research, Consumer Behaviour, and Services Marketing.
Marketing Specialisation
In addition to the core MBA modules (see above), students must choose two electives from the following list and are are encouraged to take the remaining elective from the same list to gain a more thorough understanding of the marketing specialization area. Alternatively, students may also choose from one of the remaining general MBA electives.
- Marketing in a Global Environment
- Marketing Research
- Services Marketing
- Consumer Behaviour
EFMD CEL accreditation
The European Foundation for Management Development (EFMD) is an organisation that has proven its commitment to international business with the EQUIS Accreditation. The EFMD has now developed an accreditation dedicated to raising the standards of technology-enhanced learning programmes worldwide.
In 2007, EFMD awarded accreditation for teChnology-Enhanced Learning (CEL Accreditation) to the University of Liverpool’s Online MBA programmes delivered in partnership with Laureate Online Education.
If you want to find out more about Master of Business Administration (Marketing), you can make an information request below and the school will contact you with further information.
Suitability and application
Prior to taking the Online MBA (Marketing) from The University of Liverpool Online, the following are required:
- Bachelor’s degree equivalent to UK Honours degree.
- English equivalent to minimum of IETS test level 6.5 overall.
- TOEFL 580 paper based test / 88 Internet based test / TEEP 6.5
- 2 years of relevant work experience.
Please note that for the Online Marketing MBA, The University of Liverpool Online also evaluates applicants on an individual basis. Contact The University of Liverpool Online to learn more.
MBA duration:
The Online Marketing MBA takes on average 30 months to complete. However, since students progress at their own pace, you may choose to complete your studies in as little as 24 months or spread them over 60 months.
Online MBA Programme Structure:
The Online Marketing MBA programme comprises five core modules, two specialisation modules, one elective module and culminates in a dissertation. The first module is 9 weeks in length which starts with a week long introduction to the programme, the learning platform and then continues with the module content. Each following module is eight weeks in length. By taking one module at a time, you can explore a specific subject in-depth.
A personalised MBA
Students can customise their MBA according to their individual requirements.
Core MBA modules
- Corporate Strategy
- Managing People
- Managing Resources
- Managing the Environment
- Managing Change
Specialisation MBA modules
Students are required to take two out of the following three modules specified below.
- Marketing in a Global Environment
- Marketing Research
- Services Marketing
- Consumer Behaviour
Elective MBA modules
Students are encouraged to opt for one of the remaining specialised modules from the list above to gain a more thorough understanding of their specialisation area. Alternatively, students may also choose from one of the remaining general MBA electives.
- Human Resource Management
- Business Finance
- Investment Strategies
- Quantitative Business Analysis
- Financial Reporting
- Advanced Managerial Accounting
- Entrepreneurship
- Business Leadership
- Advanced Concepts of e-Business
- Operations Management
Dissertation
Students refine their dissertation topic in conjunction with their Personal Dissertation Advisor, an academic supervisor who will provide support throughout the writing process.
Expenses
For tuition fee information, please contact The University of Liverpool Online.
The University of Liverpool – Online Degrees
Since its foundation in 1881, the University of Liverpool has produced eight Nobel Prize
winners. This academic excellence is one reason why almost three thousand
professionals from more than 175 countries have chosen it for their online
Masters degree. They also recognise that the University’s exclusive partnership
with e-Learning experts Laureate Online Education provides a uniquely global
perspective and stimulating educational experience.
About The University of Liverpool - Online Degrees
Our online Masters students are seasoned professionals, with an average 12 years’ work experience. They have good reasons to choose us:
- Reputation – Liverpool is among the Top 10 eLearning institutions in the world (Source: FT.com)
- Academic leadership – along with Oxford and Cambridge, it is a member of the Russell group of 20 major, research-intensive UK universities
- Online expertise – Laureate Online Education specialises in delivering 100% online programmes around the world.
- Relevance – our programmes replicate global business, requiring you to collaborate across disciplines and cultures to solve problems
- Applicable knowledge – use what you learn in the workplace immediately
- Networking – gain an international network of professional contacts and friends
- Teaching – our instructors are academically renowned and have years of industry experience
- Individual support – from your instructors and personal Programme Manager
- Personalisation – Specialisation Tracks and elective modules let you customise your degree
- Interactivity – small class sizes mean your ideas are constantly challenged
- Flexibility – our 100% online learning environment means you can fit your degree into your work and personal life
Accreditation
The University of Liverpool, in common with all UK universities, is regulated and monitored by a government body, the QAA. Some UK universities have also been awarded a Royal Charter, which was granted to Liverpool in 1903.
Many countries, including the US and Canada, accept the standard of degrees awarded by UK universities as equivalent to their own.
Geographic restrictions
None. You do not need to be a UK resident as all our degrees are 100% online.
How it works
All University of Liverpool online Masters programmes are taught 100% via the Internet, giving career professionals access to a level of higher education that may otherwise be out of reach because of work or family responsibilities.
This accessibility is made possible because there are no fixed lecture times, the classroom is always open and there is no need to synchronise study with anyone else. In completing their assignments, students can interact with instructors and classmates whenever and wherever suits them best.
All courses are delivered online one at a time, so students can get to grips with the subject and explore it in real depth. We carefully compose each individual study group from a student body representing a wide variety of experience, so that feedback from classmates is stimulating and inspiring, bringing both specialist knowledge and fresh perspectives.
Contact University of Liverpool to learn more!
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