MSc in Global Marketing (no specialization)
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MSc in Global Marketing (no specialization)
The aim of the MSc in Global Marketing is to provide you with a comprehensive understanding of the theory and practice of global consumer marketing and business-to-business marketing at an advanced level.
An MSc in Global Marketing will give you both specific and transferable skills, and a range of effective analytical techniques required for effective tactical and strategic marketing management. You will master the role of engagement in diverse markets, as well as develop the appreciation of the role of theoretical marketing models in formulating organisational strategy.
You will also learn about how global organisations manage resources and change; and you will understand the evolving theories and practices surrounding the management of people in different cultures.
If you want to find out more about MSc in Global Marketing (no specialization), you can make an information request below and the school will contact you with further information.
Suitability and application
Prior to taking the MSc in Global Marketing from The University of Liverpool Online, the following are required:
- Bachelor’s degree equivalent to UK Honours degree.
- English equivalent to minimum of IETS test level 6.5 overall.
- TOEFL 580 paper based test / 88 Internet based test / TEEP 6.5
- 2 years of relevant work experience.
Please note for the MSc in Global Marketing, The University of Liverpool Online also evaluates applicants on an individual basis. Contact The University of Liverpool Online to learn more.
MSc in Global Marketing programme
The Online MSc in Global Marketing programme consists of 6 core modules and 2 elective modules.
Core Modules
- Strategic Organisation
- Managing Finance
- International Business and Emerging Markets
- Managing in a Multicultural Context
- Marketing Management
- Marketing Research
Specialist modules
You will then specialise by choosing to study two of the following four elective modules:
- Consumer Behaviour
- Marketing of Services
- New Media & Social Network Marketing
- Global Account Management
Dissertation
The culmination of your programme, this written project demonstrates your mastery and integration of all your previous learning. The dissertation is the cornerstone of the UK university system. It is an original, scholarly work that applies your new knowledge and experience and allows you to prove your mastery of the techniques you have studied.
Students choose their dissertation topic in conjunction with their Personal Dissertation Advisor, an academic supervisor who will provide support throughout the study and writing process.
Duration of the MSc in Global Marketing:
The Online MSc in Global Marketing is 30 months in duration based on the recommended study schedule. Should students need to alter their study path due to work or family commitments they can do so in consultation with a Student Support Manager.
Outcome / Qualification etc.
You will finish your MSc in Global Marketing with an original dissertation.
Upon completion of the MSc in Global Marketing you will have the personal and business skills and the specialist knowledge needed for a wide range of global marketing and management positions in both the private and public sector. You should also be equipped to understand and apply marketing information in more general management positions. In any case, you will be fully prepared to make a positive contribution to any organisation operating in a multicultural environment.
Expenses
For tuition fee information, please contact The University of Liverpool Online.
The University of Liverpool – Online Degrees
Since its foundation in 1881, the University of Liverpool has produced eight Nobel Prize
winners. This academic excellence is one reason why almost three thousand
professionals from more than 175 countries have chosen it for their online
Masters degree. They also recognise that the University’s exclusive partnership
with e-Learning experts Laureate Online Education provides a uniquely global
perspective and stimulating educational experience.
About The University of Liverpool - Online Degrees
Our online Masters students are seasoned professionals, with an average 12 years’ work experience. They have good reasons to choose us:
- Reputation – Liverpool is among the Top 10 eLearning institutions in the world (Source: FT.com)
- Academic leadership – along with Oxford and Cambridge, it is a member of the Russell group of 20 major, research-intensive UK universities
- Online expertise – Laureate Online Education specialises in delivering 100% online programmes around the world.
- Relevance – our programmes replicate global business, requiring you to collaborate across disciplines and cultures to solve problems
- Applicable knowledge – use what you learn in the workplace immediately
- Networking – gain an international network of professional contacts and friends
- Teaching – our instructors are academically renowned and have years of industry experience
- Individual support – from your instructors and personal Programme Manager
- Personalisation – Specialisation Tracks and elective modules let you customise your degree
- Interactivity – small class sizes mean your ideas are constantly challenged
- Flexibility – our 100% online learning environment means you can fit your degree into your work and personal life
Accreditation
The University of Liverpool, in common with all UK universities, is regulated and monitored by a government body, the QAA. Some UK universities have also been awarded a Royal Charter, which was granted to Liverpool in 1903.
Many countries, including the US and Canada, accept the standard of degrees awarded by UK universities as equivalent to their own.
Geographic restrictions
None. You do not need to be a UK resident as all our degrees are 100% online.
How it works
All University of Liverpool online Masters programmes are taught 100% via the Internet, giving career professionals access to a level of higher education that may otherwise be out of reach because of work or family responsibilities.
This accessibility is made possible because there are no fixed lecture times, the classroom is always open and there is no need to synchronise study with anyone else. In completing their assignments, students can interact with instructors and classmates whenever and wherever suits them best.
All courses are delivered online one at a time, so students can get to grips with the subject and explore it in real depth. We carefully compose each individual study group from a student body representing a wide variety of experience, so that feedback from classmates is stimulating and inspiring, bringing both specialist knowledge and fresh perspectives.
Contact University of Liverpool to learn more!
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